STATEMENT OF SUPPORT FOR BELGIUM’S PROPOSED MEASURES ON ALCOHOL ADVERTISING AND SPONSORSHIP
22 June 2026
The European Health Alliance on Alcohol (EHAA), a coalition of 28 European medical societies and health organizations representing over 2 million medical professionals and healthcare providers, welcomes Belgium’s TRIS notification concerning a package of measures to further restrict alcohol advertising and sponsorship, particularly in settings where children, adolescents and young people may be exposed, and to reduce the normalization of alcohol in public spaces.